Every organisation is made up of people who are at very different stages of their personal journey. Some are thriving and hungry for growth. Others are close to burnout, struggling with confidence, or facing the basics of healthy living such as sleep, exercise or nutrition.
When we design wellbeing programmes, the reality is that some content will be highly relevant, while for others it may feel disconnected or even unhelpful. Imagine someone already overwhelmed by a packed virtual diary being asked to join an hour-long webinar offering fifteen more recommendations they cannot possibly implement. What they may really need is time to step back, create space in their calendar, and reflect on boundaries.
The other challenge is congruence. If messages about wellbeing do not align with the behaviours and culture demonstrated by leaders, employees quickly disengage.
There is also a deeper risk. Well-intentioned advice can carry an implicit message that employees cannot manage their own wellbeing without constant guidance. This undermines their agency and confidence in their own capacity to make decisions.
At its best, wellbeing support should reinforce the opposite: that people are the best experts on themselves. Everyone knows what works for them, what they value and what they find restorative. Encouraging self-responsibility strengthens resilience and ensures employees feel in control of their own wellbeing.
For leaders, the starting point is to model this way of being. Share your own practices, whether that is protecting strategic thinking time, creating a calmer morning routine, or setting clear meeting boundaries. When leaders show their own self-awareness and the practical ways they nurture their wellbeing, it gives others permission to do the same.
As businesses place greater emphasis on wellbeing, the balance is crucial. If support becomes overbearing, people may feel patronised or dependent. If instead we encourage space, cultivate self-awareness and celebrate individual wisdom, wellbeing becomes a source of strength for both people and the business.